MIKE MATHIS
The most important word in advertising is "you." That's as true today as it was in the 1920's when John Caples used it to revolutionize the industry. It's a belief that guided the creative work of Mike Mathis since his first job as a copywriter for Wisconsin's largest bank. Creative work is always based on the "you" of Mr. Caples: Convince one person, not the crowd.
Call 561.531.9061 mmathis@emotioncreativeworks.com
AD AGENCY LIFE
Copywriter to Executive Creative Director/Senior Vice President at 50- to 150-person advertising agencies in Milwaukee, Wisconsin and Rochester and Buffalo, New York (BVK, Jay, Gelia, SKM Group/now FARM). Extensive experience with economic development, grocery chains, hospitals, banks, insurance, B2B and utility companies. Relentless focus on strategy and execution that makes creative work most effective.
PERSONAL LIFE
Born in Rochester, New York and grew up all over the U.S. as a Navy kid. B.S. in Television (cum laude) from Ball State in Muncie, Indiana. Author of "Median Man," a fictional tale about America's most average guy and "The Beach: 365 Little Stories," a book of photo-essays based on 365 consecutive visits to Florida beaches. Father of four. Vegetarian. Third generation German-American. Drives an old, clean Cadillac and a '22 BMW electric motorcycle. Lives in Boca Raton, Florida.
10 BIG CAMPAIGNS FOR CLIENTS
Professional power tools. America's #1 rated grocery chain. A nationally ranked hospital. The 17th largest U.S. bank. A national insurance firm. What do they have in common? They won big results with smart, intuitive strategy focused solely on being effective. That's also the secret of creative direction. Anything and everything that makes the work more effective is the right direction.
Two-year sales goal in nine months with this campaign: QUALITY ABOVE ALL.
Biggest summer of fresh produce sales in company history: NOBODY BRINGS IT HOME LIKE WEGMANS.
An increase of over 1,000 labor and deliveries in one year: WE DELIVER PEACE OF MIND.
Direct mail offer targeting new physicians setting up practices exceeded goal by 150%.
Inspirational insurance for police, firefighters, teachers and nurses: WE PROTECT AMERICAN HEROES.
Market share for the industry's most profitable HMO members (Medicare) rose from #3 to #1 with direct response TV.
Branded launch of business portfolio named BUSINESS GPS. Drive Your Cash Flow to a Better Place.
Monopoly promotions drove 3% sales increases. Rebranding:
YOUR NEIGHBORHOOD STORE WITH MORE.
Regional Trauma Center awareness shot from 13% to 78% for a Midwest medical center: THE GOLDEN HOUR.
Direct mail package beat a control that stood for seven years, generating 10% better return.
JUST FOR FUNSIES
3-minute presentation as Mike Mathis pitches "IN THE BUFF" to 75 CEO's and civic leaders. The concept promotes tourism for Buffalo, New York. Yes, it involves nude people. No, they didn't buy it.
Buy a book by Mike on amazon. "Median Man" is the fictional adventures of the most statistically average guy in America. "The Beach: 365 Little Stories" is a collection of photo-essays based on 365 consecutive visits to Florida beaches. It was hard work, but somebody had to do it.