34 CREATIVE WORKS
A select sampling of creative works to show breadth and thinking. Television. Print. Outdoor. Direct response. Websites and content. Every work is a strategic, creative solution focused on effectiveness. Several won awards. All of them were solid marketing investments.
TELEVISION
Proving why produce is fresher created the biggest sales summer ever for Wegmans.
Fun spot for NuVal Nutrition scores, linking the scores to common food phrases.
This spot starts with a Jeep dropping into a shopping cart.
Original music for moms-to-be. The campaign helped "bump" births by 1,000+ in one year.
Teaser introduction for a suite of business banking services in greater New York City.
Drawing da Vinci's "Vetruvian Man" to show the precision of computer surgery.
Performance-emotion strategy for a leading medical center.
Attracting companies to America's first town fully powered by the sun.
This produce campaign was shot with only natural light and olive oil.
Long copy advertorial in the economic development arena.
Statue-inspired headline for the New York City Clean Ferry Program.
Strategy built on the #1 attraction at the State Fair: blue-ribbon animals.
OUTDOOR
Glow-in-the-dark eyes. The Zoo enjoyed a record-setting opening weekend.
The giant bulb extends above the billboard and illuminates at night.
Fun-food phrases to educate grocery customers about NuVal nutrition scores.
Visually inviting shoppers into a remodeled grocery store.
DIRECT RESPONSE
A personal letter dated 1914 on old parchment. Of course you'd read it.
:60 Direct response TV moved this HMO from #3 to #1 for Medicare members. Original music.
Oversized postcard reminding parents where the best ER is for future reference.
This 12-page magazine was packed with weekly coupons.
:30 Retention spots used real members and original, Benny Goodman-style music.
Postcard supporting awareness for NuVal Nutrition Scores at a grocery chain.
RADIO AND ORIGINAL MUSIC
ORIGINAL MUSIC. Rough demo of a new jingle featuring whistling for a blue collar audience.
30-second, toe-tapping fiddle music played in-store for rotisserie chickens. ORIGINAL MUSIC.
High-energy jingle for a grocery chain. ORIGINAL MUSIC.
A dad is so enamored with an Italian food sale that he becomes Italian.
Disco king Barry White sound-a-like promoting Valentine's Day for a grocery chain.
60-second radio spot for Halloween featuring a little girl, ghosts and goblins.
WEBSITES AND CONTENT
Brand launch for a grocery chain with more freshness. More name brands. More ways to save.
Brand launch for a wealth management firm on Long Island.
Recruitment video targeted at maternal-fetal medicine specialists.
NFL player asking for 81 cents from everyone for the Food Bank of Western New York.
Branded design for a NYC-area medical center linking emotions to technology.
3-minute online video on different ways to save money at a grocery store.