HOSPITALS
EXPERIENCE: 23 hospitals, medical centers and HMO's in the United States plus clinics, pharmacies and physician groups.
CREATIVE PRODUCED: Cardiac care. Cancer care. Emergency care. Eye care. Health insurance. Labor and delivery. Leadership team. .Maternal-fetal medicine. Outpatient surgery. Rehabilitation services. Robotic surgery. Screening (Colorectal and Osteoporosis). Trauma Center.
ROBOTIC SURGERY
Drawing da Vinci's "Vetruvian Man" on a tiny easel with robotic surgical hands.
Companion spot for "da Vinci" comparing human and robotic hands.
LABOR AND DELIVERY
"Buffalo Baby," based on the song "Buffalo Gals," helped deliver over 1,000 new births in one year.
Original version of "Twinkle, Twinkle Little Star" with babies just hours old.
EMERGENCY CARE
Reassuring message uses a family dog to create positive ER branding.
Poster highlighting new pediatric ER specialists.
COMMUNITY HOSPITAL
Creative use of color helped a small town hospital showcase big capabilities.
Announcement postcard highlighting pediatric ER specialists.
Series of "reminder" postcards for ER awareness.
HEALTH INSURANCE
Direct response TV helped this HMO move from #3 to #1 in Medicare members in 3 months.
Original clarinet music touched the right chords for an older audience.
MEDICAL CENTER BRANDING
The "Feel it/Know it" platform delivers powerful left-brain/right brain messaging, with benefits of the medical center's advanced technology connected to the emotions of positive outcomes.
MATERNAL-FETAL MEDICINE
Women and Children's Hospital of Buffalo wanted to hire maternal-fetal medicine specialists. It's a practice in high demand. To stand out, WCHB attended an MFM conference in Chicago and handed out custom-made, oversized Buffalo nickels labeled "Our Five Cents." The nickels bore a URL leading to a landing page with a welcome message and recruiting pitch. The result? Two top prospects were hired within months.
